what “starting fresh” actually looks like when you’re not new
i’ve always loved a clean slate. a fresh start feels like possibility — a deep breath for your life. i’ve reinvented myself more times than i can count, not because i was necessarily lost, but because i believe in growth. people love to say “some people never change,” but that’s never been true for me. i’ve changed, outgrown, and rebuilt whole chapters of my life — sometimes quietly, sometimes in full public view — because i believe we’re meant to evolve.
the myth of the perfect plan
every month, our real estate team sends out postcards. it sounds simple, right? gather the listings, write the copy, get it approved, send it to print. but it’s never that simple. somehow, it turns into a whole production — five versions of the same thing, endless tweaks, timelines that get tighter by the minute. and by the time we finally hit send, it already feels like old news.
you don’t need a new year to start fresh
everyone loves a clean slate. new year. new planner. new goals. new you. but if i’m honest, the biggest shifts i’ve ever made didn’t start on january 1st. they started quietly — in the middle of ordinary days that didn’t feel like milestones at all.
the best gift i gave myself was peace
my name literally means “christmas child,” so i guess it makes sense that this has always been my favorite time of year. everything from late september through the new year feels like its own kind of magic — one long, slow build into light, warmth, and wonder. i’m big on tradition, memory-making, and all the little moments that turn into something you remember years later.
but more than anything, i love the pace of this season. the world starts to slow down, and i start to match it.
closing the loop
every december, there’s this quiet pressure to tie everything up in a neat little bow — inboxes cleared, goals wrapped, mindset reset. the lists get longer, the days get shorter, and somehow we’re all still trying to be fully functional humans while the world collectively runs out of steam.
but here’s the truth: not every loop needs to be closed before january.
the CEO energy playbook.
i used to think “ceo energy” was a personality type — all power suits, sharp comebacks, and calendars color-coded within an inch of their life. but over time, i realized it’s not a personality at all. it’s a state of being. it’s that moment when you stop waiting for someone else to tell you you’re in charge and start acting like you already are.
the art of the pivot.
pivoting gets a bad reputation. people talk about it like it’s a panic move — something you only do when everything else fails. but the truth is, most pivots don’t come from crisis. they come from curiosity.
the best ones aren’t big or dramatic. they’re small, intentional course corrections that add up over time. and half the time, you don’t even know you’re in one until you look up months or years later and realize you’re somewhere completely different.
gratitude is a strategy.
this time last year, i was tired. not physically — just… emotionally spent. the kind of tired that sleep doesn’t fix.
i was always bracing for impact, waiting for the next fire to put out, expecting the other shoe to drop. even when good things happened, my first instinct was still, okay, but for how long? what’s going to go wrong next? it was survival mode, dressed up as being prepared.
eventually, i realized i didn’t want to live that way anymore.
success isn’t always louder.
i used to think success had to be loud — loud people, loud energy, loud proof. the kind that fills rooms and earns applause. the kind that looks impressive on paper. the kind that makes other people stop and stare, preferably with just a hint of envy.
and for a while, that worked for me. i was good at it
scaling without selling out
everyone wants to scale until they realize what it actually costs.
scaling sounds glamorous — more clients, more revenue, more reach — but if you’re not careful, growth can start to chip away at the very thing that made you successful in the first place.
and it doesn’t happen overnight. it’s slow. you say yes to a few extra clients because you don’t want to miss the momentum. you start skipping your own quality checks because you’re behind on deadlines. you stop resting because there’s always one more thing to do.
and before you know it, you’re servicing everyone and serving no one well.
nonsense with natalie : november edit
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